Marcia (Creative Services)
While LeSportsac started predominantly as a travel brand, it’s clear we’ve expanded past our iconic Weekender over the decades. This hilarious ad
we uncovered shows just how far we branched out in the 80’s – the collapsible poncho!
The only time we wear ponchos nowadays is if we happen to be stranded in the rain at Disney World or decide to take the ferry at Niagara Falls. I think I would relate most to the girl on the left – sheepishly but oh so deliciously cozy! These are some serious ponchos, though, and probably one of the most creative uses of our rip-stop yet. Would you rock this out? How about in a print?