Simone Legno Travels Around the World to Celebrate Collaborative Revival

The highly anticipated new tokidoki for LeSportsac collection launched in-stores this August and to celebrate this huge comeback, Simone Legno, tokidoki’s creator and creative director, traveled to Hawaii, Japan, Taiwan and Singapore and circled back to hishome base, Los Angeles, to meet with devoted fans of the collection.

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tokidoki for LeSportsac lovers old and new lined up at the LeSportsac boutique in Ala Moana Center and at the LeSportsac shop in DFS Galleria to chat with Legno about the criminally cute and imaginative world of tokidoki. Fans received signed special limited edition posters featuring one of collection’s prints and Palette, a never before seen character created by Legno exclusively for the collection. With each purchase, shoppers received fun signature tokidoki temporary tattoo booklets and everyone had the opportunity to take a few selfies with a life-sized statue of Palette. Shoppers at DFS Galleria even got to take home custom Palette shaped fans because Hawaii is just too wonderfully warm!

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In Japan, the LeSportsac Omotesando store was transformed into a huge tokidoki pop-up store. Legno’s world and the new collection were visually brought to life with the integration of his most signature tokidoki products. tokidoki items were also available for purchase at the LeSportsac Ginza store along with the tokidoki for LeSportsac collection. Legno met with fans at both locations for photos and custom signings.

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Legno then journeyed on to Taiwan where he hosted a LeSportsac pop-up shop at one of the country’s premier department stores. The life-sized Palette statue made another appearance (the only one in Asia) and giant palette heads and fans were given away to lucky shoppers.

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In Singapore, Legno met with VIPs and press to present the collection. The country’s most influential bloggers clamored to take photos with the artist and Legno was kind enough to pose for fans and do impromptu signings.

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Legno finally returned stateside to his home base, Los Angeles, and made his way to the last stop of his tour, LeSportsac Santa Monica Place. Locals began a line even before the store opened to meet with Legno. The celebration included a DJ, incredible tokidoki gifts for shoppers, and even more photos and signings. Thankfully Legno made it home and was able to take a break from all of his autographing to go back to drawing more of the amazing world of tokidoki.

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Palette and Legno’s world of tokidoki for LeSportsac is in-stores now at all LeSportsac locations worldwide.

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LeBlog Takeover: Korea’s New Muse

 

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LeSportsac has partnered with Korean actress Park Bo-Young in a special edition advertising campaign featuring a LeSportac Korea exclusive print, “Jungle Fun”.  This young ingenue rose to fame in her quirky role in the comedy “Speedy Scandal”, a role that earned her the “Best New Actress” Award in 2009, and more recently “Most Popular Actress”.  Park Bo-Young also shot a full Spring Summer 2013 campaign for Korea exclusively, which can be found in store and print!  Keep an eye out for this LeSportsac darling!

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Throwback Thursday – Italy, 1986

Bella e fedele come un cucciolo!

Bella e fedele come un cucciolo!

Welcome to our first blog edition of Throwback Thursday!  If you’ve been following us on twitter, you’ll know that we’ve been having too much fun sharing random snippets of archived campaigns, old collaborations and some timeless images of LeSportsac’s history.  With 39 years tucked under our belt this coming January, we’ve certainly accumulated our fair share of pictures and products; some funny, some sentimental, all LeSportsac.  Follow us every Thursday as we let our age show!

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LeSportsac Launches Fall Disney It’s a Small World Fall Collection with a Five Location Exhibition

To celebrate the second installment of the Disney It’s a Small World Collection this August, LeSportsac partnered with DFS to create an art exhibition of some of the reproductions Mary Blair’s Moroccan inspired artwork (the basis of the Fall Collection). The exhibition was held at five DFS locations including Okinawa, Waikiki, Saipan, and two Guam locations, with each exhibition concluding in a raffle of the high quality canvas reproductions at each location. To sweeten the event, cupcakes were served each topped with Small World cake picks featuring girls from around the world.

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