LeSportsac has partnered with Korean actress Park Bo-Young in a special edition advertising campaign featuring a LeSportac Korea exclusive print, “Jungle Fun”. This young ingenue rose to fame in her quirky role in the comedy “Speedy Scandal”, a role that earned her the “Best New Actress” Award in 2009, and more recently “Most Popular Actress”. Park Bo-Young also shot a full Spring Summer 2013 campaign for Korea exclusively, which can be found in store and print! Keep an eye out for this LeSportsac darling!
Bella e fedele come un cucciolo!
Welcome to our first blog edition of Throwback Thursday! If you’ve been following us on twitter, you’ll know that we’ve been having too much fun sharing random snippets of archived campaigns, old collaborations and some timeless images of LeSportsac’s history. With 39 years tucked under our belt this coming January, we’ve certainly accumulated our fair share of pictures and products; some funny, some sentimental, all LeSportsac. Follow us every Thursday as we let our age show!
To celebrate the second installment of the Disney It’s a Small World Collection this August, LeSportsac partnered with DFS to create an art exhibition of some of the reproductions Mary Blair’s Moroccan inspired artwork (the basis of the Fall Collection). The exhibition was held at five DFS locations including Okinawa, Waikiki, Saipan, and two Guam locations, with each exhibition concluding in a raffle of the high quality canvas reproductions at each location. To sweeten the event, cupcakes were served each topped with Small World cake picks featuring girls from around the world.
A special grand opening event was held on August 3, 2012 for the new Myeung-dong LeSportsac Store in Seoul, South Korea! Click here for more event photos.
We are happy to celebrate LeSportsac’s 25th year in Japan with LeSportsac Japan exclusive print, Arizona Dreams, created with Japanese model and taste-maker, Brenda.
Click here to check out more photos from this event on our Facebook page!